El Juego Bonito – DishLatino
Original Music for Juego Bonito
Spot for HAVASWW for the world cup 2014
Dirigido por Xavier de la Cueva, Producido por JC Rodriguez, DirecciÃ³n Creativa Bernardo GÃ³mez, GuiÃ³n Isa Traverso, MÃºsica Eduardo Larez para HAVASWW Chicago, Cliente DishLATINO.
News by ADWEEK
Dish signed up for 100 million impressions with a far-reaching YouTube video campaign.
The TV provider bought the top spot on YouTube over two daysâ€”the masthead on desktop and mobileâ€”showing a video spot it first created for Hispanic markets.
The Juego Bonito campaign launched in March, and now the company says it is the first Spanish-language ad to show on YouTubeâ€™s masthead in the U.S.
James Moorhead, Dish Network’s CMO, said the ad had high cross-over appeal, allowing the company to use the same spot for English-speaking audiences.
Moorhead said ads generate 100 million impressions just for sitting in such a high-traffic area. He did not say how much they cost.
Dish is promoting its TV service alongside the World Cup. Ahead of the tournament, in Hispanic markets, the digital effort led to 257 million impressions and 1.75 million YouTube views